Fall 2005 Recruitment CD

The College for Creative Studies was looking to partner with a new marketing firm who could update their existing recruitment CD quickly and within a tight budget. The CD is used as a presenter's companion piece, shown to students primarily during face-to-face meetings. We were asked to follow the existing CD architecture and work within design parameters established in their viewbook and web site. We also needed to make this a tool that showed current work – which meant that CCS would need to make periodic updates to its content.

The largest challenge of this project was delivering the CD in the timeline set by CCS. Due to a new student recruitment event held on campus during the fall of 2005, we had to complete the CD in less than three weeks. Working together with the CCS team, the CD was completed on-time, and within budget.

The response from CCS was overwhelmingly positive. The CD has been an integral part of their recruitment process, and has led to further projects and a fulfilling relationship with CCS.