Interactive Toolset for RidgeWorth
Related Projects
Interconnected tools solve a number of problems.
A recent rebranding and restructuring effort left Ridgeworth Capital Management needing a new website. Actually, RidgeWorth needed seven sites. And ddm had the tools to deliver.
Information and assets from an existing site needed to be integrated with the new corporate logo and related graphics. And six additional (though smaller) sites had to be created from scratch. Each needed a different look and the sites needed to display both unique and shared content.
Some of the required information included daily, monthly, and quarterly fund performance data and an ongoing interaction with ddm's fund performance automation capabilities made us a logical choice for the website work as well.
Website Content Management
As with most clients today, RidgeWorth needed the ability to update and edit the content on their site. ddm's custom content management system was a perfect choice. Not only did our CMS allow the centralized management of multiple sites, it could also be easily adapted to integrate fund performance data.
ddm was provided with designs for each of the seven sites which we then converted to prototypes and applied to the CMS. RidgeWorth is now able to update pages for each individual site and designate content that is to be shared across more than one site as well.
Fund Performance Data Collection
ddm's time-tested and proven process easily handles the time and accuracy problems traditionally associated with fund performance reporting. And RidgeWorth Capital Management (formerly Trusco Capital Management) has been taking advantage of this process since 2007. The system accepts data in a variety of formats from multiple sources, stores the data on our secure servers, and delivers specified data sets in a number of different formats.
Paired with our ability to deliver well-produced websites, our fund data automation system can be used to store and deliver its time-sensitive information in a manner that is easy for RidgeWorth's clients to access whenever they wish – via the web or on a printed page.
