Creativity is king in our business. That means keeping the mood light and the atmosphere upbeat. But don't let our sunny demeanor suggest we aren't dead serious about our responsibility in making an impact for you.
Streamlined Creative Process - Six Phase Workflow
- Initiation and team assignments
- estimating & scheduling
- concepting
- execution
- production
- follow-up
Creative Services
Getting results.
At ddm, creative is all about using imagination and ingenuity to get results. Even though we win awards for the elegance of our solutions, we're particularly proud of our ability to ground ourselves in strategy without ever compromising creativity.
Whether your launching or refining your brand image with a new logo and identity or building on an existing program, our creative process begins with a careful review of your marketing plan and all available research. We start to "live" your problem, meeting formally and informally to brainstorm ways to tell your story. By the time you actually lay eyes on our solution, it has been challenged and pushed around by a whole team at ddm, all thinking on your behalf. In some cases, we'll even present several concepts for focus group testing on and offline, using the results to refine our final presentation. That's because we're invested in tangible results and creative excellence.
Even though we're "creative-types," we're hardly the stereotypical, disorganized dreamers you see on TV. Each of us is perfectly capable of articulating a marketing strategy, building and staying within a budget, and meeting tight deadlines. In fact, we feel that's what makes this work interesting, and that's why we're here. The best part is that we can do all this while maintaining the highest creative and production standards. Which is exactly what our client partners deserve.
