Lead Generation & Website Promotion
Website Promotion
Getting the most from one of your most prominent communication tools.
There are many ways to generate new leads and new interests about your services and products. Often people will want to be in spot number one in a search engine. We want to remind our clients that search engines are one way to bring in new leads but might not always be the most effective. All of these services will assist your site's page rank.
Each one of these services can stand alone, we've seen good success with each service. But if used together as a package, we are able to achieve many more qualified leads and see a better return on investment
Search Engine Optimization (SEO)
Have a site or a page that is not doing well in search engine results? We'll tell you why, make suggestions for improvements, and can also make the changes ourselves if needed, depending on the system your site is built upon.
SEO Includes:
- Link fixing – find links to old site, domain, or URL and update
- Link generation – posting content to contextually valid sites and creating incoming links
- Content fixing – ensuring proper keyword density and content length
Search engines do not release their algorithms for several reasons so there is no clear-cut way to spot number one. They also consistently change the factors in their algorithms. Because of this, some people have resorted to games in an effort to scam the system and achieve position number one for their clients. But there are a number of proven, truthful, and honest methods of building a site which will dramatically increase your page rank.
Because of our stance on SEO we take a slightly different approach to help ensure your site or page is optimized for humans first. Can people read it? Do they understand the direction of the content? Is it logically structured? Does it answer the questions they have? We then optimize the content and structure for the machine (search engine bot) ensuring the search engine understands your content and knows its context.
Search Engine Marketing (SEM)
PPC. CPM. CTR. QS. CPC. We cut through the letters and the numbers and help you gain a top-three presence in the sponsored links section of one or more of the search engines. We believe in transparency and numbers so much that when you call us for an SEM project we will offer a monthly report of activity which spells out exactly where your money was spent and its ROI.
SEM includes:
- Keywords research with a competitive analysis
- Developing and maintaining keywords
- Developing and maintaining negative keywords
- Developing and maintaining adtext
- Content development for landing pages
- Developing and maintaining daily spending limit and a schedule if applicable
- Developing and maintaining geotargeted information
- Monthly or quarterly reports on activity, money spent, clicks achieved, ROI
- Keyword recommendations for SEO purposes
Sometimes it just makes sense to pay for a spot under keywords that your site will not rank for organically. We will develop a strategic campaign plan with keywords, negative keywords, content network limitations, landing pages, and adtext included.
We often use SEM to build a short list of keywords for an SEO project. We do this because SEM gives immediate results and a barometer reading on what keywords are being used in searches, which drive the best traffic, and which convert leads to customers. With this knowledge we are able to focus our SEO efforts on a shorter list of keywords.
Social Media (including blogging)
By establishing a presence on a number of Social Network or Social Media sites and maintaining an active dialog, we're able to generate buzz and leads for your brand, product or service. ddm employs a team of social media experts who are happy to further explain how social media will play an integral part in your marketing strategy. Call, email or contact us to find out what ddm can do for your brand through Social Media.
