Generally defined, social media includes online software tools and websites that allow groups and individuals to generate, exchange, and respond to content while engaged in peer to peer conversations.
Twitter Updates
Recent news
Most e-patients go online to read about a health condition. But that seems almost passive compared to the way a group of Internet-savvy people are connecting to get their health information.
About 20 percent of e-patients go to Internet and social-networking sites where they can talk to medical experts and other patients
"The Internet now is not just information, There is a social life of information online. And people are using all these tools to connect with friends and family, to connect with health professionals. And people are accessing a much deeper level of information now than they were five years ago." View Site- 11/3/2009 MSN Reskins, Aligns with Bing
The new MSN homepage debuts tonight and you would be completely correct for thinking the recipe Microsoft (MSFT) has cooked up to inform its design ethos–white, clean and hiply modern–has definite echoes of a certain longtime tech rival.
That would be Apple (AAPL), of course, with a big dollop of Twitter and Facebook tossed in and finished off with a generous sprinkling of Microsoft’s new Bing search service. View Site - 6/25/2009 Facebook Wants You to Do It Live
When Facebook launched its latest redesign, it became evident that the company was putting a lot of emphasis on real-time information—inspired, undoubtedly, by the runaway success of Twitter. Now the company has rolled out two small but crucial new features that put instant updates even more front and center. View Site
Twitter grew faster than any other Web site in May, when its unique visitors rose almost 1,500 percent year-on-year to 18.2 million, according to Nielsen Online. View Site
The power of Twitter is in the public timeline and the search. With the two combined things becoming viral quickly. Facebook has built its >300 million user base on trust and connectivity (friends/family). Will they be able to carry it to the next level and beat out Twitter on news and buzz through the open timeline/search? View Site
It seems strange to us here @teamddm but it took a couple of years and >300 million users worldwide for the U.S. user base of Facebook to surpass that of MySpace. ~70 million.
Humble pie= realizing that the U.S. population on Facebook only represents less than a quarter of the total user base.
Oh and Twitter is up to 17 million. View Site- 6/11/2009 Rethinking Transit
Our own Jordan Buning was a panel member for a MSHDA conference. The panel was titled Rethinking Transit. Rapid Growth Media made this video of Jordan as an Introduction. View Site
Social Media
Getting connected.
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Lead Generation (759 KB, PDF)
There is a lot of hype about social media, so much so that it has surpassed viral marketing. ddm helps your company cut through the hype and strategically use these new tools.
Social Networking
If content is king then getting others to comment, talk about, and pass along your existing content is the key to the kingdom. Social Networking is one of the larger pieces to the Social Media project.
Social Networking services include
- Establishing a profile/page
- Building a network of target audience members
- Posting updates/content
- Managing dialog where appropriate
- Driving traffic to your site
Strategically populating the web with relevant, informative, and entertaining content is vital to the success of any effective social media strategy. How well it integrates with overall marketing and communications objectives will determine the long-term success of your brand. ddm has been building brands for clients in traditional media for many years. That experience, coupled with our deep understanding of new media, content development and online strategy, makes us a highly effective and efficient partner with our clients.
Blogging
Your company should have a blog, key employees in your business should have a blog, and your brand fans should have their own blogs. Why? By nature blogs are more search-engine friendly, they can provide incoming links, and they will provide a channel for your company and its fans to interact and enable return/repeat visits.
ddm is proficient in setting up and maintaining blogs. Whether from your company's prospective (either on your site or off site), or from a persona prospective, ddm does the research and copywriting to keep your blog fresh and integrated with the strategy of your online marketing efforts. Blogging also has the side benefit of generating leads by driving people to your website.
Video
Viral is an old buzzword, but the concept of releasing video content online is not. It's where people comment, create dialog, and develop video responses (on youtube for example) with minimal text. It's where users interact with your brand, experiencing your product or service in a unique way.
Video blog services include:
- shooting
- editing
- network building
- posting
You may have spent tens of thousands if not more, making commercials and then twice that amount on traditional media placement. These valuable assets can often be leveraged online as well. ddm will help you do this, we can manage the placement, usage and content to ensure they are continually supporting your brand.
Microblogging
140 characters. What can you say? What can you sell? ddm integrates these tools to meet your fans where they read, shop and are entertained online. It's about content consumption.
Like the other categories above, ddm uses this tool to put your brand, your product, your service in front of potential customers where they're active online.
ddm can generate profile graphics, build your networks, and write/manage posts and dialog. ddm can even tweet for you, and most of our posts include links to drive traffic back to your sites.
