Generally defined, social media includes online software tools and websites that allow groups and individuals to generate, exchange, and respond to content while engaged in peer to peer conversations.
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Social Media
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There is a lot of hype about social media, so much so that it has surpassed viral marketing. ddm helps your company cut through the hype and strategically use these new tools.
Social Networking
If content is king then getting others to comment, talk about, and pass along your existing content is the key to the kingdom. Social Networking is one of the larger pieces to the Social Media project.
Social Networking services include
- Establishing a profile/page
- Building a network of target audience members
- Posting updates/content
- Managing dialog where appropriate
- Driving traffic to your site
Strategically populating the web with relevant, informative, and entertaining content is vital to the success of any effective social media strategy. How well it integrates with overall marketing and communications objectives will determine the long-term success of your brand. ddm has been building brands for clients in traditional media for many years. That experience, coupled with our deep understanding of new media, content development and online strategy, makes us a highly effective and efficient partner with our clients.
Blogging
Your company should have a blog, key employees in your business should have a blog, and your brand fans should have their own blogs. Why? By nature blogs are more search-engine friendly, they can provide incoming links, and they will provide a channel for your company and its fans to interact and enable return/repeat visits.
ddm is proficient in setting up and maintaining blogs. Whether from your company's prospective (either on your site or off site), or from a persona prospective, ddm does the research and copywriting to keep your blog fresh and integrated with the strategy of your online marketing efforts. Blogging also has the side benefit of generating leads by driving people to your website.
Video
Viral is an old buzzword, but the concept of releasing video content online is not. It's where people comment, create dialog, and develop video responses (on youtube for example) with minimal text. It's where users interact with your brand, experiencing your product or service in a unique way.
Video blog services include:
- shooting
- editing
- network building
- posting
You may have spent tens of thousands if not more, making commercials and then twice that amount on traditional media placement. These valuable assets can often be leveraged online as well. ddm will help you do this, we can manage the placement, usage and content to ensure they are continually supporting your brand.
Microblogging
140 characters. What can you say? What can you sell? ddm integrates these tools to meet your fans where they read, shop and are entertained online. It's about content consumption.
Like the other categories above, ddm uses this tool to put your brand, your product, your service in front of potential customers where they're active online.
ddm can generate profile graphics, build your networks, and write/manage posts and dialog. ddm can even tweet for you, and most of our posts include links to drive traffic back to your sites.
