“There’s little downside to an overaggressive response to the economic turmoil. The risk lies in wishful thinking and timidity.”
- Jack & Suzy Welch
Time Magazine
Categories in which ddm has expertise include
- Education strategy (both K-12 and higher education)
- Healthcare strategy
- Financial Services strategy
- Building Products strategy
- Non-profit organizations strategy
- Recreational products strategy
- Contract Furniture strategy
- Residential Furniture strategy
Strategic Services
Setting direction.
At ddm, our strategic planning process ensures that your company's growth is grounded in a realistic picture of your capabilities, target markets, business goals and market dynamics. With a comprehensive plan to guide them, everyone involved in growing your company is free to focus on effective strategies and tactics, without ever losing sight of the big picture.
Strategic plans include
- Vision of company or organization
- Situation analysis:
- Overall business climate and market profile, current products/services, pricing, current vertical markets, current geographic markets, relevant competition, recent customer research findings, marketing plans, and communications materials
- Competitive advantages
- Strategic objectives
- Tactics
- Budget and timetable
- Measurement
Involvement from you is essential to the ultimate success of any plan. Without the involvement of your key personnel, the plan will lack the all-important operational focus; it will remain "blue-sky" and probably on the shelf. A plan from ddm, rather, will include input from both senior leadership and the people on the “front lines”. If necessary, ddm may recommend additional quantitative or qualitative research to provide a complete picture.
Strong strategic leadership is only effective if the tactical implementation is understood and embraced throughout an organization. The result is a comprehensive, results-oriented strategic plan - a roadmap to your company's future. Don't expect us to plunk an encyclopedia-sized binder down on your desk. Your new plan will be succinct and to the point. And unlike an encyclopedia, it will be creative. Nowhere is it written that the planning process has to be dull. In fact, at ddm it's rewarding, relevant, and, well, productive.
