website (grandrapidschair.com)
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Grand Rapids Chair
Grand Rapids Chair Company is a leading provider of chairs and tables for commercial environments including restaurants, hotels, hospitals, medical offices, corporations, arenas, banks, casinos, churches, cruise ships, malls, stadiums, theaters – and anywhere else hospitality is extended to guests. The company makes a wide range of chairs and barstools in wood, metal and aluminum styles, plus steel-base tables with a tremendous variety of surface and edge options.
The challenge for Grand Rapids Chair was to present this extensive product offering in a useful format. The current site architecture and presentation created a number of challenges in finding products regardless of whether a person already knew what they were looking for. In addition, maintaining current and accurate data needed to be improved from the previous platform.
ddm identified a complete solution that addressed:
- re-architecture of the site that would improve product accessibility and display
appropriate emphasis on their ability to customize
a visual redesign
a more advanced image gallery (automatically linking to relevant product pages)
improved approach to finding sales representatives
code and URLs optimized for search engines
ability for client to update content (product and text)
This more strategic approach addressed specific business recommendations: involving design, programming, some data entry, and testing.
A new site was launched in June 2009 -- http://grandrapidschair.com. Initial results have been very positive and the client can manage day-to-day site updates without outside assistance through ddm's CMS.
