Website (demandtss.com)
Related Resources
Demand TSS
Total Security Solutions (TSS) is a successful, growing business specializing in the manufacturing of bullet resistant barriers for a variety of commercial applications. With extensive experience in manufacturing, operations, and installation, the company is positioned to back up sales growth in the coming years. In developing a website, TSS faces several major challenges over the next 3 to 5 years, including:
- Defining its market position in a price competitive environment
- Strengthening and improving overall differentiation and to achieve an unassailable position relative to its competition
- Competing for business with other bullet resistant barrier manufacturers/providers
- Establishing a TSS market position with external constituents
- Increasing overall sales
As a part of its comprehensive Strategic Marketing Plan that addresses market prospecting, development, and sales, a website (demandtss.com) was launched with the intent of creating a market presence that would enable TSS to qualify/bid for premier opportunities throughout the country. In addition, a search engine marketing (SEM) campaign was launched at the same time to reach individuals seeking bullet resistant barrier systems. The SEM campaign created immediate results that allowed TSS to focus additional resources towards additional web improvements – including an asset library and a Quick Ship program to meet the needs of the user audience. The site has since become a primary business development driver and a powerful asset for the business growth.
