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Through three online marketing tactics ddm was able to exceed client expectations by providing five times the requested applications.
Through the development of a Facebook fan page focused on its Architecture and Digital Media degrees within the School of Architecture, The University of Detroit Mercy desired to increase awareness and ultimately recruit more prospective students to the programs. ddm will set-up a Facebook page on behalf of the School of Architecture and conducted weekly evaluations of the page and its progress toward meeting the objectives defined.
A reskinning and enhancement, this version added new functionality via the CMS, improved video handling, and integrated predominately white pages.
This version constituted a major reworking of the site – restructured architecture, deliberately dark and edgy color, new CMS with modern image handling.
The College for Creative Studies was looking to partner with a new marketing firm who could update their existing recruitment CD quickly and within a tight budget. The CD is used as a presenter's companion piece – allowing non-linear navigation and a chance to showcase student work – shown to students primarily during face-to-face meetings.
Ferris State University needed assistance communicating course and program information more accurately than the existing print catalog allowed. A web-based database-driven solution allows not only a quick, efficient, and broad distribution of the catalog information, but also gives Ferris the opportunity and flexibility of being able to make changes.
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