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Through three online marketing tactics ddm was able to exceed client expectations by providing five times the requested applications.
Karen's site hadn't been visually updated since it launched over 4 years ago. Now, ddm was asked to help redesign and improve the site to support special offerings and announcements -- in 1 week.
http://www.rapidsilverline.org
A reskinning and enhancement, this version added new functionality via the CMS, improved video handling, and integrated predominately white pages.
Along with the articles they post on their site, C/D/H consultants contribute to a blog regarding a variety of technology integration and utilization issues. Not only does these targeted entries (and podcasts) help show C/D/H's breadth and depth of expertise, but the keyword-rich content and and links back to the main site help increase the organic search engine rank (SER) for the main website.
This version constituted a major reworking of the site – restructured architecture, deliberately dark and edgy color, new CMS with modern image handling.
C/D/H is a IT consulting company who provides their clients with technology audits and solutions. ddm worked with C/D/H to develop strategic marketing recommendations which were implemented in the web site and print marketing materials.
Ferris State University needed assistance communicating course and program information more accurately than the existing print catalog allowed. A web-based database-driven solution allows not only a quick, efficient, and broad distribution of the catalog information, but also gives Ferris the opportunity and flexibility of being able to make changes.
Autocam, a global leader in precision machining, needed a web site that reflected their significant brand stature, but one that also delivered a high level of functionality, adaptability, and user control. And they needed it very quickly.
Varnum had a typical web site for a law firm. It focused on their internal experiences rather than their knowledge of their clients' industries. But covering 5 locations, 7 industry categories, over 60 services and more than 140 lawyers made this a fairly complex task. And it was time to change the look of the site to reflect their current branding graphics. ddm created a number of solutions that addressed all of these issues. The new Varnum web site is organized both by industries served and services provided. The second phase of this site moved it from being delivered by a mix of dynamic and static pages to a full content management system (CMS). This custom CMS allows authorized employees to make content modifications to virtually every area without requiring them to know or learn web programming languages.
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